Marketing for Hospitality and Tourism 6th edition

ISBN:0132784025

ISBN13:9780132784023

Publisher:Pearson

Authors:Philip Kotler, Philip R Kotler, Philip R. Kotler, Philip T Kotler, Philip T. Kotler, John T. Bowen, James Makens, James Makens Ph.D.

Marketing for Hospitality and Tourism Description

Marketing for Hospitality and Tourism 6 Edition Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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